GWEN O'BRIEN

GWEN O’BRIEN
gwen@gwenobrien.com
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Creating experiences at the intersection of design, art, and evolution. My work flows across digital, physical, and energetic planes—from bold branding and web design to intuitive art and transformational activations.

CONTACT

Education

Kendall College of Art & Design
Bachelor of Fine Arts
1991 – 1997
Visual Communications
Interior Design
—
Artistic Merit Scholarship
Distinguished Alumni Award
President, Alumni Association
Commencement Speaker

Chopra
Wellbeing Coach &
Ayurvedic Medicine
2021 – 2022
—
Trained in Ayurveda, meditation, and holistic health to guide clients in aligning mind, body, and spirit.

Sound Healing Certification
Reiki Certification
Levels I & II
—
Synergy Center for
Yoga & Healing Arts
Miami Beach, Florida

Career

Designer & Artist
Haus of GG
2017 – PRESENT

Founder
Design X Collective
2021 – PRESENT

Head of Marketing & Design
Joinery
Miami Beach, Florida
2024

Head of Brand & Marketing
CENT
San Francisco, California
2022 – 2024

Co-Founder
Clarity Data Insight
Tulsa, Oklahoma
2021 – 2023

Creative Director
Fairly Painless Advertising
Holland, Michigan
2015 – 2016

Co-Owner & Creative Director
Plenty Creative
Grand Rapids, Michigan
2003 – 2015

Design & Creative

Branding & Visual Identity

Graphic Design – Digital & Print

Web Design & Development

UX/UI & Information Architecture

Web3 / NFT Creative Direction

Publication & Packaging Design

Motion Graphics & Video

Experiential Design

Museum Installations

Commercial Signage

Social Media Strategy

Marketing & Campaign Strategy

Leadership

Creative Direction &
Team Leadership

Project Management &
Workflow Design

Mentorship &
Community Building
(Design X Collective)

Strategic Concept Development & Creative Problem Solving

Client Relations &
Experiential Consulting

Exhibitions

(Upcoming)
A Moment’s Notice
ES Publication
December 2025

DISCOMFORT
Flow, Shibori tie-dye robe
ÄÜF Brand Gallery, Bolinas, California
September 2025

SUMMER OPEN HOUSE
Original paintings
Salon 1111, Grand Rapids, Michigan
June 2025

Awards

Sappi Ideas that Matter
Sappi North America
2014

Museum Publications Design Winner
American Alliance of Museums
2014

U360 Award Winner
Haworth Collection Portfolio Book
Sappi
2014

Last Updated 24.10.31

PROJECTS

Flow

Ceremonial Robe · DISCOMFORT Group Exhibition
September 2025
ÄÜF Brand Gallery, Bolinas, California

Created for DISCOMFORT, a group show where each artist was challenged with an unfamiliar medium. My assignment was tie-dye—a practice I had never explored. The result is Flow: a ceremonial robe hand-dyed with natural indigo, custom-sewn, and embroidered with the Sacred Circuitry symbol for Flow, stitched behind the heart.

The piece became both a personal and artistic offering—a sacred response to a year of transformation, and an invitation to soften, breathe, and move with life’s current.

JOINERY

Joinery · Relationship & Dating App
2024

An AI-powered dating and relationship app for successful singles seeking authentic connection. The brand distinguishes itself through verified networks, intelligent matchmaking, and a refined, contemporary aesthetic. I created the complete brand identity system, including visual branding, app design, marketing, and launch strategy.

Astrological Elements

NFT Collection · CENT Doodles
2022

A series of four animated NFTs created for CENT’s Doodle program, exploring the expressive power of the astrological elements—Earth, Air, Fire, and Water. Each piece visualizes elemental energy through motion, color, and texture, merging cosmic symbolism with digital craftsmanship. The collection resonated deeply with the community, with over 5,000 NFTs minted.

Explore the Water NFT →

CENT

Head of Brand & Marketing · Web3 Platform & Digital Art Community

At CENT—the platform that minted Jack Dorsey’s first tweet NFT—I shaped the brand, product, and community experience during a breakthrough moment in Web3. I designed and launched the Webflow site, crafted user-centered app interfaces in Figma, and developed cohesive visual systems that unified the platform’s identity.

I also led social strategy and community engagement, transitioning to decentralized platforms like Farcaster, hosting events, and nurturing meaningful connections with creators and collectors. My work combined design, storytelling, and strategy to elevate CENT’s presence in the emerging NFT and digital art ecosystem.

CLARITY DATA INSIGHT

Co-Founder · Digital Health & UX Design

Co-founded and led the design of a digital health app focused on helping individuals track and manage migraines. I directed the visual identity and user experience, translating complex health data into an intuitive, human-centered interface. The design empowered users to understand triggers, monitor treatment responses, and make informed wellness decisions.

This work combined empathy-driven design, data visualization, and behavior-based insights to create a meaningful, personalized health experience.

PAINTINGS

Studio 1111
Summer Series 2025

A series of paintings created at Studio 1111, exploring texture, color, and intuitive expression. Each piece reflects a dialogue between spontaneity and intention, capturing the energy and flow of the creative process over the summer months.

CHROMATIC

Brand Identity & Design
Cannabis Lifestyle Brand

Created the custom brand identity for Chromatic, a cannabis brand designed for young creatives. I developed the logo, visual language, packaging, merchandise, and website, crafting a cohesive and vibrant aesthetic that reflects the brand’s playful, artistic, and modern personality. Every touchpoint—from product to digital presence—was designed to engage a creative audience and make the brand instantly recognizable.